Small-to-medium sized businesses don’t often make use of ECM software, but there’s no reason that they can’t take advantage of everything that it has to offer. If your organization has to constantly post online material and keep it updated, then these kinds of apps can drastically improve the rate at which you manipulate content. In many situations, it can even help your staffers streamline at least some of their workflows.
Automating Content Creation Online
When people say that they’re going to automate a content distribution program, others often think that they’re referring to something that amounts to a spam campaign. However, ECM software can help users to automate these workflows in a way that allows you to save time while still ensuring that everything your organization posts has value added to it.
Companies can still employ the same writers they’ve always worked with and have a piece of ECM software automatically parse their blog posts and then have them distributed to various outlets on the web. This makes it easy to manage workflows related to editing and layout without ever once being suspected of spam. Your posts will remain fresh and useful for potential readers while staying well within the boundaries set by social media outlets and other organizations that play host to your material.
Some creative people have even used these apps to make sure that the content they’re posting isn’t too close to material posted anywhere.